My favorite racing is Bonneville. No TV, no corporate sponsors, no spectators, home-built cars, and the only objective is speed. SevenFriday partnership with a hod rodder out to break a world speed record resonates with me in all the right ways. The Cartier Roadster replica watches are limited to 450 pieces worldwide, 150 of which will be sold in the United States. The minute hand is mounted on a wire wheel rim, and the seconds subdial is a disc mounted on a frame inspired by the wire rim wheel of a Hot Rod car. The rest of the dial references an early radiator grille, and the side of the case is grooved with lines that look to me like the fins on a flathead V8 cylinder head. They call this grooved rubber side case and crown guard an animation ring. The crown also bears a wire wheel on its end to complete the theme. The case is the familiar 47mm-wide body that you'll find in other P-series watches.
The back of the SevenFriday P3C/01 Hot Rod denotes where the watch was designed and where the parts are sourced from, and encourages the owner to visit the SevenFriday website. The watch also has an NFC (near-field communication) chip in it which can be programmed with the owner's information using SevenFriday smartphone app. Over time, SevenFriday expects to introduce other features to the owner for registering the replica Cartier Roadster watches. The engine from Japan mentioned on the caseback is the Miyota 82S5. It operates at 21,600vph and has a power reserve of 40 hours. It is a no fuss, but quality movement that will do the job. Remember, SevenFriday occupies a tricky price point in the low-$1000s area. It is loudly obvious but maybe deserves repeating that it is a design-oriented brand, and to keep the price where it is, you might have to make a (perceived, to be fair) sacrifice with the movement.
Cartier is working hard to find appeal in new enthusiast markets, and at the moment they seem to be focused on communities that celebrate vintage machines, be they planes, cars, or motorcycles. This might be a good tactic, but I would hope at least part of the brand current marketing efforts focus on their position as a true producer of in-house-made movements. The Cartier Roadster fake watches contain one of Zenith lauded El Primero mechanisms which, here, is the in-house caliber 4069. The dial layout has been simplified to offer no date or calendar information, and merely the time with subsidiary seconds dial and a 30-minute chronograph. The movement otherwise is an automatic and, like all El Primero movements, it operates at 5Hz (36,000bph) with 50 hours of power reserve.